May 2022
Simplifying Entertainment Again
A concept streaming hub that unifies subscriptions, reduces decision fatigue, and builds community around what you watch.
TDLR
Streaming has exploded into the same kind of fragmentation we used to hate about cable—too many apps, too much friction, too much time spent deciding. Odysy is a concept product that brings your streaming services into one place, with a UX designed for clarity and an identity designed to feel public-facing, trustworthy, and human. This work combined end-to-end UX/UI design (flows → prototypes → UI kit) with a full brand system and campaign assets, all grounded in audience research and market/competitive analysis.
Role
Creative Lead (Brand & Product)
Company
Odysy (Concept)
Industry
Autonomous Robotics
Team
Individual project
10 weeks
Responsibilities
Product Design
UX/UI
User Research
Visual/Brand Identity
Motion/Ad Assets
Copywriting
Tools
Figma
Illustrator
Photoshop
After Effects
Keynote
Problem
As streaming options multiplied, media discovery regressed into clutter and complexity. People juggle multiple services, spend too long finding something to watch, and lose the sense of connection that media can create.
Goal
Create a unified streaming experience that:
streamlines sign-up/onboarding,
reduces friction in discovery, and
introduces community in a way that feels human—not noisy.
May 2022
Simplifying Entertainment Again
A concept streaming hub that unifies subscriptions, reduces decision fatigue, and builds community around what you watch.
TDLR
Streaming has exploded into the same kind of fragmentation we used to hate about cable—too many apps, too much friction, too much time spent deciding. Odysy is a concept product that brings your streaming services into one place, with a UX designed for clarity and an identity designed to feel public-facing, trustworthy, and human. This work combined end-to-end UX/UI design (flows → prototypes → UI kit) with a full brand system and campaign assets, all grounded in audience research and market/competitive analysis.
Role
Creative Lead (Brand & Product)
Company
Odysy (Concept)
Industry
Autonomous Robotics
Team
Individual project
10 weeks
Responsibilities
Product Design
UX/UI
User Research
Visual/Brand Identity
Motion/Ad Assets
Copywriting
Tools
Figma
Illustrator
Photoshop
After Effects
Keynote
Problem
As streaming options multiplied, media discovery regressed into clutter and complexity. People juggle multiple services, spend too long finding something to watch, and lose the sense of connection that media can create.
Goal
Create a unified streaming experience that:
streamlines sign-up/onboarding,
reduces friction in discovery, and
introduces community in a way that feels human—not noisy.
May 2022
Simplifying Entertainment Again
A concept streaming hub that unifies subscriptions, reduces decision fatigue, and builds community around what you watch.
TDLR
Streaming has exploded into the same kind of fragmentation we used to hate about cable—too many apps, too much friction, too much time spent deciding. Odysy is a concept product that brings your streaming services into one place, with a UX designed for clarity and an identity designed to feel public-facing, trustworthy, and human. This work combined end-to-end UX/UI design (flows → prototypes → UI kit) with a full brand system and campaign assets, all grounded in audience research and market/competitive analysis.
Role
Creative Lead (Brand & Product)
Company
Odysy (Concept)
Industry
Autonomous Robotics
Team
Individual project
10 weeks
Responsibilities
Product Design
UX/UI
User Research
Visual/Brand Identity
Motion/Ad Assets
Copywriting
Tools
Figma
Illustrator
Photoshop
After Effects
Keynote
Problem
As streaming options multiplied, media discovery regressed into clutter and complexity. People juggle multiple services, spend too long finding something to watch, and lose the sense of connection that media can create.
Goal
Create a unified streaming experience that:
streamlines sign-up/onboarding,
reduces friction in discovery, and
introduces community in a way that feels human—not noisy.
Solution
Final Designs, Deliverables, & Solutions
Odysy was designed as one system: product experience + brand identity. The UX reduces friction from onboarding to “press play,” while the brand makes the concept feel credible, human, and public-facing.
