Product Design, UX/UI Design,
10 weeks, Individual project
UI Kit, Onboarding Prototype, App Prototype
We have become complacent with how we view media. With the growth of the streaming market, we regressed to the point of complexity, much like the cable box. Odysy is a streaming tool that is for the public. Within Odysy you can navigate all of your streaming services, all in one place. I created the UX/UI for software with the user's needs in mind. In addition, I promoted connection and community on this app through a thoughtful user experience. Finally, I relied on research for my design and business decisions.
My approach to design begins with identifying the problem. I used research to better understand the complexities of the problem.
I sent out a 10 question survey to my network and received 95+ responses. I did not lead them into this with any knowledge of what I was creating or hoping to achieve. I wanted to get their unbiased and honest opinions on the matter. I used this survey as backing to my business model and the findings to help guide me in a visual direction. In addition, I used publicly available data to get a better understanding of my target audience (Business insider, Fortune Business Insights).
To learn more about the streaming service market I began to so do a competitive analysis of industry leaders. I looked at streaming services, platforms that provide content, and streaming devices, apps/software that host the streaming services. In addition, I reviewed case studies of recent corporate rebrands from notable firms such as COLLINS, Wieden + Kennedy, and Work&Co.
To understand how the user would navigate the app, I built user flows to identify pain points and promote overall efficiency.