UX/UI Design, Brand Identity
UX Designer, Visual Designer, Researcher
1 week, Team of 2
Adobe XD, Illustrator, Photoshop
Due to the limited amount of time during this design sprint we chose to build from the home page. We only sketched the home page for a few hours. Our main focus was to establish a functional and usable foundation that was recognizable to users yet a fresh take on news media.
Post sketching we began to develop a visual language and direction of the brand and app with moodboards.
Processing that, our approach was homepage dominant and we began to build in necessary elements. A few of them being a page navigation bar that is easily accessible, user personalization, filtered system and sticky navigation.